Financial Literacy

Gameplan for Winning at Life

Mission of the Financial Literacy Initiative

The mission of the CSLi Financial Literacy Initiative is to equip student-athletes with sound financial knowledge, attitudes and behaviors to succeed after college.

The Class:

Gameplan for winning at Life

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Freshmen athletes at The University of Texas are exposed to an award winning course – Gameplan for Winning at Life (GWAL) – when they land on the Forty Acres. This class is a research-driven deep dive into key personal development skills. The curriculum, developed by Daron K. Roberts, explores vulnerability, empathy, implicit bias, resilience, grit, failure management, effective communication, servant leadership and financial literacy. What makes this class unique is its designation as a “signature course” – the highest class distinction as the University. This class is taught three times a year, and each class is comprised of approximately 100 students (half of the participants are non-athletes). 

The Need

60%

Within five years of retirement, an estimated 60 percent of former NBA players are broke.

78%

By the time they have been retired for two years, 78 percent of former NFL players have gone bankrupt or are under financial stress because of joblessness or divorce.

62.2%

The average score for college students on a national financial literacy exam was 62.2 percent.

60%

Sixty percent of college students surveyed indicated that they had never taken a personal finance course while in high school.

84%

Eighty-four percent of high school students desire more financial education.

Financial Stress

College students’ financial knowledge has been found to be a significant predictor of not only loan debt, but also overall well-being. Higher financial knowledge has been shown to reduce financial stress.

Research: Enhancing Financial Literacy Among Student-Athletes

The purpose of this study was to first determine how student-athletes at two NCAA institutions budget and spend their money, and discovered their preferred modes of receiving financial education. Using data collected from a variety of methods, a pilot financial literacy education program geared specifically for student-athletes was developed. The pilot program was implemented at both institutions, and evaluated to measure students’ financial literacy after participation in the pilot. The program design can be adapted to reach student-athletes participating at institutions in any NCAA division.

Research Team

Principle Investigator, The University of Texas

Daron Roberts J.D.

Principle Investigator, The University of Texas
Kansas State

Fanny Fang

Kansas State
Principle Investigator, Visiting Faculty Fellow, Kansas State

Lisa Rubin PhD

Principle Investigator, Visiting Faculty Fellow, Kansas State
Kansas State

Arin Dunn

Kansas State
Kansas State

Camila Haselwood

Kansas State
Kansas State

Sonya Britt-Lutter PhD

Kansas State
The University of Texas

Taylor Brown

The University of Texas
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