MISSION

Sport is a defining part of our culture. It is how many of our young men and women spend their free time. Sport gives structure to the lives of tens of millions of youth and their families, with practices and competitions dictating weekly schedules and wins and losses providing a moral framework for their development.

Sport is also a multi-billion dollar industry that influences the values of the next generation, for good and for ill, and creates heroes of its biggest stars. By enriching the lives and building the character of athletes and coaches, we can have a positive effect on society as a whole.